Philip Morris International

CEO Jacek Olczak says product should be treated like petrol cars, which will be banned from 2030

Tobacco company chief executive Philip Morris International has called on the British government to ban cigarettes within a decade, in a move that bans its own Marlboro brand.

Jacek Olczak said the company can “see the world without cigarettes … and actually, the sooner it happens, the better for everyone.” Cigarettes should be treated like petrol cars, the sale of which will be banned from 2030, he said.

Government action will end the confusion experienced by smokers, some of whom still thought the “alternatives are worse than cigarettes”, Olczak told the Sunday Telegraph. “Give them a choice of non-smoking alternatives… with the right regulation and information, it can happen 10 years from now in some countries. You can solve the problem once and for all. ”

Philip Morris International (PMI) recently said it wants half of its turnover from non-smoking products to come as it transforms into a “healthcare and wellness company” with management fees linked to its new mission to “help the world” smoked “by phasing out cigarettes.

The company nevertheless came under fire from smoke-fighting campaigners who accused him of hypocrisy after launching a £ 1 billion takeover bid for Vectura, a British pharmacy company that manufactures asthma inhalers.

Fighters argue tobacco companies are positioning themselves as part of the solution for a smoke-free world, while continuing to aggressively sell and promote deadly cigarettes. Smoking, including second-hand, kills about 8 million people a year, according to the World Health Organization.

Tobacco companies have moved to cigarette alternatives such as vapes and e-cigarettes. PMI pushes the IQOS, a cigarette device that heats tobacco to deliver nicotine without the smoke and tar that causes diseases including cancer.