* Estimate from 20 September 2021, based on the following PMI methodology: For markets where IQOS is the only heated tobacco product, daily individual consumption of PMI-heated tobacco units represents the total of their daily tobacco consumption over the past seven days. For markets where IQOS is one of other heated tobacco products, daily individual consumption of heated tobacco units represents the total of their daily tobacco consumption in the last seven days, of which at least 70 percent are PMI-heated tobacco units.